Omni Entertainment provides an efficiently effective implementation strategy that incorporates transparency and accountability into each and every artist launch campaign.
Digital streams & sales are definitely the current key factors in determining the success or failure of an artist launch campaign with the main format showing explosive growth being the Digital Single. It is virtually impossible to sell an album (except to existing fans) without a “hit” single. Our recommend approach is that we focus solely on the launch and promotion of a single initially - this will;
1.) Speed-up your market entry
2.) Maximize your online/digital platform and its accompanying strategy
3.) Provide for a more cost effective launch
* instead of front loading for an album/EP release you can do a more targeted release with a single - as you know major market radio promotion is quite expensive, so you want to make sure that your single has legs before we go to all out for it.
1.) Get key tastemakers feedback to validate the choice of single
2.) Get Artist a Billboard Chart position
3.) Go to Digital Radio & Traditional Radio (small & medium market)
4.) Get as much exposure as possible via Social Media, PR, Touring, Video, Online, Appearances, Networking, Showcases, Commercials etc?.
5.) Leverage accumulated hype, social media data, sales & exposure to generate multiple revenue streams, major label interest and/or outside investors.
6.) Promote & Market at Retail to generate sales ( both traditional & digital )
7.) Based on sales and market response continue to work social media, the charts and work radio